When you hear the phrase Jake from State Farm Net Worth chances are you immediately picture a friendly guy in khakis answering a late-night call about insurance. What started as a simple TV commercial has now become a cultural phenomenon and one of the most recognizable advertising characters in America. But behind the witty lines and the red polo shirt lies a real person who has turned this role into a lucrative career. So, what exactly is Jake from State Farm Net Worth and how did he rise to fame? Let’s break it down.
Who Is Jake from State Farm?
The original Jake from State Farm Net Worth character first appeared in a 2011 commercial created by the insurance company State Farm. The ad featured a man caught by his wife talking on the phone at 3 a.m. but instead of another woman, he was speaking with “Jake from State Farm,” a company representative.
The character became an instant hit thanks to the comedic timing and relatable script. Initially, the role was played by a real State Farm employee named Jake Stone, who worked at one of their Illinois branches. Jake Stone’s authenticity and natural charm made the commercial go viral, turning him into an internet sensation overnight.
However, in 2020, State Farm decided to relaunch the campaign with a professional actor playing the role introducing Kevin Miles as the new Jake from State Farm. This marked the beginning of a new era for the brand and for Kevin’s career.
Kevin Miles The New Jake from State Farm
The modern Jake from State Farm Net Worth is portrayed by Kevin Miles, a Chicago-born actor who has built an impressive career from his breakout role. Kevin’s charisma, relatability, and on-screen warmth perfectly fit State Farm’s vision of a “good neighbor.” Since taking on the role, Miles has appeared in numerous commercials, television spots, and brand collaborations that have made him a household name.
Kevin Miles didn’t become famous overnight, though. Before landing the State Farm gig, he had worked hard in the acting industry for several years. He appeared in small television roles, independent films, and commercials for other brands. But none brought him the recognition and stability that came with becoming Jake from State Farm.
Jake from State Farm Net Worth in 2025
As of 2025, Jake from State Farm Net Worth (referring to Kevin Miles) is estimated to be around $3 million to $5 million. This impressive figure comes from his work as an actor, brand ambassador, and public personality. Since his introduction as the face of State Farm in 2020, Kevin’s career has skyrocketed thanks to consistent national exposure and endorsement deals.
Let’s explore how he makes his money.
Sources of Income
- 1. State Farm Salary and Endorsements
Kevin Miles reportedly earns a significant annual salary from State Farm, estimated between $200,000 and $500,000 per year, depending on the number of campaigns and appearances he participates in. Unlike most actors who are paid per project, he’s considered a long-term brand ambassador, which provides steady income.
State Farm has invested heavily in marketing, and Kevin has become the company’s cornerstone image. His continued presence in TV ads, YouTube campaigns, and Super Bowl commercials ensures consistent visibility and a consistent paycheck.
- 2. Acting Career Beyond State Farm
Although best known for his role as Jake, Kevin Miles is also a trained actor with a background in theater and film. He studied acting at Webster University’s Conservatory of Theatre Arts and worked his way up through small roles in movies and shows. Some of his early acting credits include appearances in:
- S.W.A.T. (TV Series)
- Criminal Minds
- Innocent (Short Film)
- Miles Away
While these roles weren’t massive, they gave him valuable experience and helped build his credibility in the entertainment industry. Combined with his work at State Farm, these acting projects contribute to his growing wealth.
- 3. Brand Collaborations and Sponsorships
Since becoming a recognizable pop-culture figure, Kevin Miles has attracted partnerships with other major brands. His approachable personality and massive online following make him a sought-after face for marketing campaigns.
He’s also active on social media, where he occasionally collaborates with fashion and lifestyle brands. These deals, along with event appearances and speaking engagements, add thousands of dollars to his yearly income.
- 4. Public Appearances and Social Media
In addition to commercials, Kevin appears at live events, sports games, and charity initiatives sponsored by State Farm. These appearances often come with additional compensation. He’s become especially visible during NBA and NFL partnerships, where State Farm runs campaigns with star athletes like Chris Paul and Patrick Mahomes often alongside Kevin himself.
On Instagram and other social platforms, he has amassed a large following, giving him influencer-level appeal. Sponsored content, promotional appearances, and fan engagement all help boost his earnings.
Jake from State Farm’s Lifestyle
While Kevin Miles enjoys a comfortable lifestyle thanks to his success, he’s known for keeping things relatively modest compared to other celebrities. He often emphasizes gratitude and hard work in interviews rather than flaunting luxury. However, his lifestyle still reflects his success.
- 1. Home and Cars
Kevin reportedly resides in Los Angeles, California, where he pursues acting opportunities. Though he keeps his personal life private, fans have speculated that he owns a luxury apartment or condo in the city. He’s been seen driving stylish but practical cars, aligning with his grounded public persona.
- 2. Fashion and Personality
Kevin is known for his sharp, casual style red polos and khakis are just part of the image. Off-screen, he favors modern streetwear and designer pieces, maintaining a clean and confident aesthetic that resonates with fans.
- 3. Work Ethic
Despite his fame, Kevin remains humble and focused. His work ethic has earned him respect from peers and brands alike. He’s often praised for bringing authenticity to the role of Jake, blending humor and trustworthiness two traits crucial to the State Farm brand identity.
How Jake from State Farm Became a Marketing Icon
Few advertising campaigns manage to stay relevant for over a decade, but State Farm’s “Jake” character has achieved exactly that. The success of this persona comes down to three key factors:
- 1. Relatability
Everyone can relate to the idea of calling for help and finding someone calm, friendly, and professional on the other end. Jake embodies the dependable, friendly agent that customers wish every company had.
- 2. Memorability
The phrase “Uh, khakis” from the original 2011 ad became a meme, cementing Jake in internet culture. When Kevin Miles took over, the marketing team updated the image making him cooler, more diverse, and modern while keeping the humor intact.
- 3. Consistency
State Farm maintained the brand identity across platforms from TV commercials to social media to live events. This consistent portrayal helped Jake evolve into a symbol of trust and reliability, not just a character.
Impact on Pop Culture
The “Jake from State Farm” persona has gone beyond commercials. He’s become a meme, a Halloween costume favorite, and a recognizable face at sports events and conventions. Celebrities and fans alike have referenced Jake in jokes, skits, and social media posts.
State Farm even uses Jake as part of community and charity initiatives, turning the character into a symbol of good will and social responsibility. This has enhanced Kevin’s public image, portraying him as more than just an actor he’s an ambassador for kindness and support.
Comparison to Other Advertising Icons
It’s interesting to compare Jake from State Farm’s success to other advertising mascots:
- Flo from Progressive (Stephanie Courtney) – Estimated net worth of $6 million.
- The Geico Gecko (voiced by Jake Wood) – The voice actor reportedly earns millions annually.
- The Mayhem Guy from Allstate (Dean Winters) – Estimated net worth around $6 million.
At an estimated $3–5 million, Kevin Miles is well on his way to joining the ranks of these top advertising figures, especially if he continues to represent State Farm for years to come.
The Future of Jake from State Farm
Given the brand’s continued success, it’s safe to assume Kevin Miles will remain the face of State Farm for the foreseeable future. His popularity has revitalized the company’s marketing approach, connecting with both younger and older audiences. With potential opportunities in film, television, and even voice acting, Kevin’s career and his net worth are expected to keep growing.
He’s already proven that advertising roles can be just as impactful and lucrative as traditional Hollywood gigs when paired with talent and consistency.
Final Thoughts
Jake from State Farm Net Worth reflects more than just financial success it represents persistence, authenticity, and the power of modern marketing. From humble beginnings to becoming one of the most recognizable faces in advertising, Kevin Miles’ journey is a testament to hard work paying off.
With an estimated net worth between $3 million and $5 million, ongoing brand deals, and rising fame, Jake from State Farm is not just an ad character he’s a cultural icon and a marketing legend in his own right.
